Principal UX Designer / Founder & CEO, Pix3l LLC
With 25+ years in UX, AI, and interactive design, I help enterprise teams simplify complexity, modernize systems, and build digital products that work beautifully at scale.
About me
Trey Secord
Principal UX Designer
Founder & CEO, Pix3l LLC
Denver, Colorado
I'm Trey Secord, Principal UX Designer, founder and CEO of Pix3l LLC, with over 25 years of experience in UX, AI, and interactive design. My work centers on creating meaningful user experiences with a focus on product development, collaboration, and the integration of user-centered and AiX (AI Experience) design principles.
I specialize in agentic design, AI prototyping, design systems, responsive design, information architecture, user research, product research, visual design, wireframing, and product owner duties. I also bring expert-level skills in Figma, Illustrator, Photoshop, After Effects, Premiere, Audition, and Ableton Live.
I've had the privilege of designing and delivering products for clients including John Deere, Microsoft, T-Mobile, Boeing, Wayfair, Syngenta, Newmont, Amazon, Telespine, MFR Therapist, Shimano, LibTech, and the Los Angeles Chargers. Across industries including agriculture, manufacturing, finance, entertainment, healthcare, and retail, I've applied deep B2B expertise to create digital platforms that scale, integrate seamlessly, and deliver measurable value for organizations, stakeholders, and their customers.
Originally from Washington State, I grew up just outside Seattle, where I raced bikes and skis on icy mountain slopes. That same curiosity fueled my passion for technology: first by dismantling my parents' electronics to see how they work, then building R/C cars and computers, and later contributing to innovations in the electronics industry with Viper R/C and the Copperhead VX4. I'm currently a UX Design Principal for a large agency in Denver, Colorado.
Expertise
Design Philosophy
8 principles for building AI products people actually trust.
AiX is the design framework behind every Pix3l product. It starts with deep empathy for the people using your software, then layers in the transparency, safety, and adaptive intelligence that modern AI demands. Not a trend. A practice.
Explore the AiX PhilosophyEmpathize & Define
Start with the person, not the feature.
Transparency & Trust
Show your work. Earn the relationship.
User Autonomy & Control
AI assists. Humans decide.
Adaptive Feedback Loop
Systems that learn alongside you.
8 principles total
See all principles